EM COSMETICS BY MICHELLE PHAN

Inspired by Michelle Phan’s creative legacy, this project is a spec advertisement for EM Cosmetic’s True Gloss line from 2019. This campaign emphasizes the radiant, powerful energy of both the gloss and the women wearing it, bringing beauty, confidence, and self-expression.

Directors: Maggie Canniff & Prakhar Bansal

Producer & Stylist: Maggie Canniff

DP & Editor: Prakhar Bansal

Assistant & BTS: Elianne Gonzalez & Martin C

Talent: Maddy Boussa, Jessie, and Shannon Lesch

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